How Much Of Each Skincare Product Should You Use & How To Apply Them

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Let’s face it, skincare can be complicated! There is a lot of chatter about what products you should be using, when you should be using them and what combination of products you should/shouldn’t be using. What we rarely see however, is just how much of each product we should be using! Use this guide below to get you on the right track…

How much of each skincare product should you be using?

How Much Of Each Skincare Product Should You Use


When to apply cleanser: Cleanse in the morning and then double cleanse in the evening, every day.

Where to apply cleanser: All over the face.

How much cleanser to apply: Use a 50p sized amount.

Why use a cleanser: Using an effective cleanser is the foundation of a great skincare routine. A cleanser helps to remove makeup, impurities and excess oil from the skin, leaving you with a fresh base to work with. If you fail to use a cleanser, not only are you putting your skin at a higher risk of breaking out, but you’ll also limit the effectiveness of your other skincare products, as they won’t be able to properly sink into the skin. From water based cleansers, to oily cleansers and balms, there is plenty of choice when it comes to finding a cleanser that is a perfect fit for your skin type. Our top tip – remember to double cleanse in the evening! The first cleanse removes the surface layer of makeup and dirt, and the second cleanse helps the product to deeper penetrate into the skin, allowing you to see better results!


When to apply an exfoliant: Exfoliate morning or evening, twice a week.

Where to apply an exfoliant: All over the face, using small circular motions.

How much exfoliant to apply: Use a 20p sized amount.

Why exfoliate: Exfoliating the skin is really important to remove the build-up of dead skin cells. Not only are these dead skin cells responsible for clogging up your pores, but they can also make your skin look dry and dull. Whether you use a physical or chemical exfoliant, it’s generally recommended that you exfoliate twice a week, but you can increase this to three times if you feel your skin needs it. Exfoliating also helps to stimulate collagen synthesis – a key part in any anti-ageing routine. So wave goodbye to dead skin cells, and say hello to a brighter and more refreshed complexion!


When to apply toner: Tone once or twice a day, morning and/or night.

Where to apply toner: All over the face and neck.

How much toner to apply: Use enough to wet one cotton pad. You can also apply toner with your hands if you wish.

Why use a toner: Toner is a really useful product to use as part of your skincare routine. It helps to remove any makeup/dirt residue you may have missed when cleansing and it also balances out the pH of your skin. We would advise using a cotton pad or a reusable makeup remover pad if you’ve worn makeup to remove any residue, and if your aim is to simply balance the pH of your skin you can apply it using just your hands. There is a wide array of toners on the market suited from everything from sensitive skin to acne and dryness, to make sure to choose one that’s best suited for skin concern. For example, if you’re looking to soothe your skin, opt for a toner with chamomile in, or if hydration and an overall glow is your goal, look out for vitamin E based toners.


When to apply serum: Apply your serum in the morning and at night.

Where to apply serum: All over the face.

How much serum to apply: Use a 5p sized amount.

Why use a serum: If you’re looking for an all singing, all dancing skincare product, a serum is exactly what you need in your skincare routine! This is because serums contain specific highly concentrated ingredients to meet your individual skincare concerns such as anti-ageing, anti-blemish or hydration boosting. Many of us however, have more than one goal when it comes to our skin which is why we recommend using a different serum morning and evening. Choose a daytime serum which is designed to hydrate your skin and protect against environmental stress then treat your skin with a nighttime serum which will help your skin repair and rejuvenate while you sleep.

Eye Cream

When to apply eye cream: Apply eye cream morning and night, every day.

Where to apply eye cream: Use your ring finger to lightly dot the eye cream around your orbital bone, from the inner corner to the outer corner of the eye. Avoid getting too close to the eye to prevent any irritation.

How much eye cream to apply: Use a pea sized amount of product.

Why use an eye cream: The skin around our eyes is extremely delicate and thin and is therefore one of the first areas to show signs of ageing, tiredness and stress. If you suffer from dark circles, using a targeted under eye cream is an excellent way to help reduce the appearance of these and is definitely a step you mustn’t miss in an anti-ageing routine. Our Naira under eye cream contains 13 herbal extracts and natural oils that not only deliver instant short term results but also work in the background to provide longer-term results.


When to apply moisturiser: Moisturise morning and evening, every day.

Where to apply moisturiser: Apply your moisturiser all over the face and neck.

How much moisturiser to apply: Use a £1 sized amount of moisturiser.

Why use a moisturiser: When it comes to skincare, you should class moisturiser as your holy grail product. It is key in protecting and hydrating your skin, as well as addressing any skincare concerns that you may have. We always recommend applying your moisturiser to slightly damp skin, as this helps to lock in as much hydration as possible – which is the key to having healthy looking and feeling skin. Much like your serums, you should use a different moisturiser for day and night time.

For day time, we offer a light moisturiser as well as a rich moisturiser, so whether you have oily skin or skin that’s on the dryer side, you will definitely find a product that’s just right for you. When it comes to night cream, how about a product targeted at anti-ageing or our highly popular anti-blemish moisturiser? Top tip: Look after your skin and it’ll look after you!


When to apply SPF: In the morning, at least 30 minutes before going outside.

Where to apply it: All over the face and neck

How much SPF to apply: Around a 50p sized amount of SPF or enough to ensure full coverage.

Why use SPF: SPF is a topic we speak a lot about on our blog. This is because it is incredibly important to protect your skin from the sun’s harmful rays. You should make sure that you use an SPF of at least 30 (but preferably 50), and ensure there is a minimum 4 star UVA protection. Remember to wear your SPF every single day – even if it’s a cloudy day and even if you’re sitting indoors – remember, UVA rays can even penetrate through glass!

And there you have it! Your ultimate guide on how much of each skincare product you should be using, and why. If you have any questions, feel free to drop us a DM over on our Instagram @dilmaherbals. Also, remember to check out our latest IGTV from Dr Asha on what order to layer your skincare which has a high impact on the results you will see!

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